However, the 2022 season represented very notable numbers. This past week, he pitched the idea of a single-elimination tournament, played out within the confines of five Cup Series races on five consecutive weekends. Despite the downward trend in household viewing, Nascar has managed to accumulate over 40 sponsors for 2021 and the series' diversity drive has been positively received, with Latinx musician. Try a week on us. At a designated cut-off . It would have been nice to have heard more during the championship race from Earnhardt. Id say in particular, in the short term, those network windows are really, really important. Im pleasantly surprised about the stability of our viewership number over the course of the last three or four years. We feel really good about the length of our season. If we go back to 2013, there was a hot market for sports cable channels and NASCAR was the beneficiary of that hot market. Saturday's NASCAR Xfinity Series race was shown via FS1. Bristol Dirt, another tentpole event that we expected big things from in 2021 and expect big things in 2022, was also rain-impacted and pushed to Monday afternoon for a 4 p.m. Ill tell you ratings: We would do about 0.9 to a 1.0 to a 1.1 for midweek races (on cable) on a Wednesday, and theres a lot of stress on the industry to do that Sunday-Wednesday-Sunday model. (Photo by Jonathan Ferrey/Getty Images). In some ways the Recession came at a most inopportune time for sports TV. It does not include any additional numbers from the networks. And I feel like were peaking at the right time, for sure. (Christopher Hanewinckel / USA Today), Fox Sports has increasingly brought in current drivers, like Erik Jones (right) to its broadcast booth and drivers-only broadcasts. When the TV ratings came in, NASCAR looked to have lapped the field. Part of it is just because of the changes in the media environment, those network windows are more important. Flat is better than down, but. It brought a household rating of 2.33 for FOX. The 2023 NASCAR season is underway and it is bound to be very exciting in the second year of the NextGen car. The media landscape has evolved over the course of the last eight years. The only thing on Elliott's mind this weekend is winning as he returns to racing at Martinsville Speedway after missing six races with a broken left leg sustained during a snowboarding accident. (Jasen Vinlove / USA Today), NBCSN is shutting down at the end of 2021. Lets take a look at the data more closely. So 16% drop in terms of total TV consumption of those TVs that are actually tuned in over the last two years, NASCAR shares up 18%. Website (racingnews.co), SportsBusiness Daily, Sports Media Watch. We have 36 races after Phoenix to model out our network numbers before they start to plan for the 2023 (negotiating) rights cycle. The ESPN and ABC broadcasts increased 26% and 8% respectively . There were slight improvements from last years, however, which had a viewership of 4.24 million and a rating of 2.5. The event was up 5% compared to last year at 4.336 million average viewers on FOX. For instance, on the TV side, there are fewer advertising pods that you can pack into that type of race length. I also think it's healthy just in terms of the interest. I think to the extent that if we were a smaller, more niche property that was more dependent on either an at-track revenue model or track attendance, then that narrative would probably be a little bit different. I think were really well-positioned both today and going into the rights discussion in 2023. This was 9% less than last years race in Las Vegas, which attracted a total viewership of 4.396 million. NBC Sports' 2021 NASCAR Cup Series viewership across NBC and NBCSN produced a Total Audience Delivery of 2.562 million viewers, according to Nielsen and digital data from Adobe Analytics,. And, obviously, the network window is increasing as well. According to FOX TV, during the recently concluded event in Phoenix, the channel received a rating of 2.33 and a total viewership of 3.9 million. The most important key figures provide you with a compact summary of the topic of "NASCAR" and take you straight to the corresponding statistics. Are you as bullish? Currently, you are using a shared account. This year's Daytona 500, which was won by Austin Cindric, NASCAR averaged a total viewership of 8.9 million. NASCAR will for sure be even better next year. The fact is, NBC could bring Ken Squier and Gentleman Ned Jarrett back into the booth and call back the late, great Chris Economaki from Heaven to report from pit road, and it would still face the same big hurdle: selling a sport that is losing popularity and has three months of overlap with football. Flat is better than down, but 2018 was also the year the once-mighty U.S.S. (Photo by Chris Graythen/Getty Images). (2022). For nearly every major sports league, television rights fees are its biggest revenue generators and the lifeblood needed to keep teams in the black. So were performing across the three different buckets that are really meaningful to monetize sports rights: broadcast, cable and OTT. You need at least a Starter Account to use this feature. The other scenario that we could do is run midweek races, which we were forced to do in 2020. Then you can access your favorite statistics via the star in the header. The advent of streaming services has further changed how sports are presented to viewers. Date: Sunday, April 30 Time: 1 p.m. It would be, lets see how this works at this venue, lets see how that works at this venue. NASCAR ratings have been on the decline over the last decade as they have taken a significant drop. Your login session has expired. Overall, NASCAR brought in 114.231 million average viewers throughout the entire 2022 season which marks its best since the 2018 season (120.454 million average viewers). This is the first time the sport has seen an average of over three million average viewers per race since the 2018 season too. Use Ask Statista Research Service. Gone are the days when a fan would tune in to a broadcast or cable channel to see their favorite sporting event or teams, as many leagues around the globe have signed rights fees with streaming platforms like ESPN+, Amazon, Peacock, Paramount+ and a plethora of others. Along with that came an all-important metric: the Nielsen ratings. Your new brackets are just what NASCAR needswait #11what if Ross passed you every week? You have to look at the penetration levels and the trajectory of those platforms at the time that we do our rights deal. Related: NASCAR intends to continue the charter system beyond 2024. It also ranks as the most-watched NASCAR race of the season outside of the Daytona 500, a distinction usually held by the first post-Daytona race. There are certain deals that we could not do. NASCAR Cup Series races have averaged 4.76 million viewers on Fox Sports so far this season, up 17% from the first eight races last year (4.09M). Though fewer fans were able to attend in person, with the improvements in internet bandwidth, and the rise of more and more cable channels, some were finding other ways to digest their favorite sports. TV ratings are no longer the end all be all for NASCAR. Please do not hesitate to contact me. Motor Speedway. I do think its fair to think about a race length that was typically 500 miles and are we holding the attention span of a younger demo before a 500-mile race. The fan base that is paying attention to our sport now than probably two or three years agopart of that is the economic model of our sport is a little bit more sounder, on solid footing; the introduction to the Next Gen car, it brings on new owners like Justin Marks and Michael Jordan, Pitbull et cetera. But excluding the Daytona 500, which was impacted by an hours-long rain delay, viewership (2.866 million average excluding Daytona) is on par with 2020 (2.91 million average) and 2019 (2.871 million average). This Talladega tv rating doesnt add up FOX has been averaging -500,000 viewers for all of their races this year Theres no way the Talladega viewership couldve increased over 2022, when NASCAR was actually seeing slight increases. If people want to watch a race, they will tune in to see the action. . So if you look at where we were in 2021 from a viewership perspective, where were going to net out versus 2019, were actually flat from a viewership perspective if you take out the Daytona 500. The NASCAR race today is set for a noon EST start time and will air on TV via FOX Sports 1. Please create an employee account to be able to mark statistics as favorites. The good news for us is we have all the data from how midweek races performed versus how we perform on a Sunday against the NFL. Those numbers of course, dont tell the entire story. As soon as this statistic is updated, you will immediately be notified via e-mail. Related: NASCAR ratings on big rise compared to recent years in 2022. The statistic depicts the average national TV viewership in the U.S. for selected motor . NASCAR averaged 2.93 viewers across Fox and NBC Sports in 2021, down 4 percent from last year (3.06 million) and 6 percent from 2019 (3.11 million), according to Sports Media Watch. While NASCAR consistently ranks at or near the top of weekend viewership for all sporting events, the decline in raw numbers comes at an inopportune time. However, based on the total viewership above, the 2022 season appears to be showing signs of NASCAR going in the right direction. Your email address will not be published. As a Premium user you get access to background information and details about the release of this statistic. Average viewership of the NASCAR Cup Series in the United States from 2014 to 2022 (in million viewers) Fans NASCAR fans in the U.S. 2016, by gender NASCAR fans in the U.S. 2016, by. So too did Denny Hamlin. And because of the changes weve made as an industry that allows for the scheduling innovation that weve had over the last two or three years, our case to the networks for those network windows is a little bit more palatable. The NASCAR Cup Series rolls into the Mid-Atlantic to take on the Monster Mile on Sunday. (Just in case you were wondering, Fox is unlikely to name a replacement for Darrell Waltrip if he is replaced, that is though we should find out more next month. FILE - Chase Elliott (9) looks on prior to a NASCAR Cup Series auto race at Charlotte Motor Speedway, Sunday, Oct. 9, 2022, in Concord, N.C. Average U.S. TV audience of NASCAR races 2019. After years of decreasing numbers, a boost in viewership is very positive. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 70m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. It could be just Mike Joy and Jeff Gordon up in the booth, which would sound like a library compared to NBC.). For NASCAR it meant fewer butts in seats at tracks, and fewer sponsors willing to part with what little revenue they were earning. 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More than half (11 of 20) of the race windows saw year-over-year viewership gains 2020, including six consecutive races from Michigan (Aug. 22) to Las Vegas (Sept. 26); This marks the second straight week that NASCAR has been up in viewership. working with us to tweak the distribution as needed. Fox reported a modest 2% increase in viewership of comparable Cup race from 2018 to 2019, but it needs to be noted that Foxs part of the schedule does not collide with NFL and college football, which NASCAR fans also enjoy watching. The ideal entry-level account for individual users. The 2020 and 2021 Daytona 500 were rescheduled due to inconducive weather and they happened on Mondays. By then, hardly anyone will have a standard TV, anyway, because every event will be streamed, and ratings wont matter. How critical is it for NASCAR to have a good 2022 in terms of viewership as you look ahead to negotiating the next TV contract? Thats the first time that has happened since 2009 where well have more network races than cable races. Business Solutions including all features. The belief is that maybe NASCARs partners dont always present the sport in the best light or maybe educate their viewers compared to some other motorsports forums. There may well be a Chase Elliott effect in NASCAR as the sport delivered its second-straight increase in viewership since his return from injury. winning the Monster Energy NASCAR Cup Series Ford EcoBoost 400 and the Monster Energy NASCAR Cup Series Championship at Homestead Speedway on November 17, 2019 in Homestead, Florida. The fact that were as bullish as we are about our positioning in 2022 going into 2023, that is real. NASCAR TV ratings were once the darlings of the sport. How NASCAR is presented on television by its partners is a hot-button topic, including among some of the industry. There is a push and pull between the media experience sitting back on your couch versus the at-track experience. So from 2018 to 2021, and Im projecting lets say what was a projected flat number for Phoenix, will be around a decline of 7 percent. So that's a positive viewership increase of 2%. The race was down 11.9% compared to the first Sunday race on FS1 last season, Share up 9%, largest for Race #2 since 2017, Share up 2%, largest for Daytona 500 since 2016, Second most-watched non-points race since 2016. Obviously, NASCAR would like to see growth, but looking at the numbers, is NASCAR pleased with where its at right now? This year's Daytona 500 was watched by 8.17 million total viewers, or an eight percent decrease from the year before. Home Motorsports NASCAR NASCAR scores increase at Talladega, LONG POND, PA - JULY 28: A general view of the NASCAR logo on the wall during the Monster Energy NASCAR Cup Series Gander Outdoors 400 on July 28, 2019 at Pocono Raceway in Long Pond, Pa. (Photo by Rich Graessle/Icon Sportswire). (Keep in mind last year's audience was originally reported as 4.68 million, but NASCAR said Tuesday that the year-ago figure was later revised downward.) Available: https://www.statista.com/statistics/812557/average-us-tv-audience-nascar-cup-series/, Average viewership of the NASCAR Cup Series in the United States from 2014 to 2022, Immediate access to statistics, forecasts & reports, NASCAR average TV rating in the U.S. 2019, TV rating Daytona 500 in the U.S. 2000-2022, Average TV audience of NASCAR Cup Series finale 2019, Average TV audience of NASCAR Cup Series 2022, NASCAR fans in the U.S. 2017, by ethnicity, NASCAR fans in the U.S. 2017, by ethnicity and party, NASCAR fan opinions on who sports fans are in United States in 2017, NASCAR favorability in the U.S. 2018, by political party, Top NASCAR purchases by fans in the United States in 2017, Racing teams of NASCAR ranked by revenue 2017, Revenue of NASCAR's Hendrick Motorsport team 2006-2017, Revenue of NASCAR's Team Penske racing team 2006-2017, Revenue of NASCAR's Roush Fenway Racing team 2006-2017, Revenue of NASCAR's Front Row Motorsports team 2014-2017, Most active NASCAR sponsors on Twitter 2019, Value of NASCAR's Hendrick Motorsport team 2006-2020, Value of NASCAR's Joe Gibbs Racing team 2006-2018, Value of NASCAR's Stewart-Haas Racing team 2010-2018, Average U.S. TV audience for motor sports events 2011, U.S. TV viewership of selected motor sports events 2011, TV viewership in the U.S. selected National Hockey League games 2011, Age breakdown of Nascar TV audience in the U.S. during 2013 Sprint Cup Series, Fast food consumption among TV viewers 2011, ESPY Awards - number of viewers 1996-2022, Number of viewers F1 Grand Prix broadcasts in the Netherlands 2016, by race, NASCAR TV viewers in the U.S. 2017, by ethnicity, Revenue of NASCAR's Chip Ganassi Racing team 2009-2017, Value of NASCAR's Team Penske racing team 2006-2018, Revenue of NASCAR's Stewart-Haas Racing team 2009-2017, Value of NASCAR's Richard Childress Racing team 2006-2018, Value of NASCAR's Roush Fenway Racing team 2006-2018, Watching frequency of Thursday Night Football in the U.S. 2020, by ethnicity, Top 10 primetime TV programs in the U.S. 2018, Women's professional sports watching frequency in the U.S. 2021, Alec Baldwin impersonation of Donald Trump on SNL viewership in the U.S. 2017, Poll on the most frequently watched TV channels in Hungary 2020, Average viewership of the NASCAR Cup Series in the United States from 2014 to 2022 (in million viewers), Find your information in our database containing over 20,000 reports.
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