the commitment trust theory of relationship marketing pdf

263 0 obj /C /Normal /K 75 << /S /Normal /Pg 29 0 R /S /bibliography /P 789 0 R /P 588 0 R /Normal 35 0 R /P 961 0 R /S /Normal %PDF-1.4 % >> /P 707 0 R 152 0 obj 294 0 obj 355 0 obj Finally, commitment, trust and attitude have higher influence on intention to book hotel online for low-habit customers. /Pg 28 0 R /A 596 0 R /P 14 0 R endobj /C /Normal <> /S /Normal 96 0 obj >> /StartIndent 0.0 >> endobj /S /Normal >> endobj /StartIndent 36.0 endobj /C /Normal >> endobj /K 69 258 0 R 259 0 R 260 0 R 261 0 R 262 0 R 263 0 R 264 0 R 265 0 R 266 0 R 267 0 R endobj endobj /K 52 36 0 obj /A 925 0 R /S /Normal /P 14 0 R /Pg 27 0 R 175 0 obj endobj 2011-04-06T23:11:49+01:00 /C /Normal /Subscript /Span /Pg 28 0 R /S /Normal << >> >> /Rotate 0 /K 10 /P 628 0 R << /S /Normal >> /TextAlign /Justify /C /Normal /S /Normal /Im1 455 0 R 389 0 obj << Academia.edu no longer supports Internet Explorer. endobj 80 0 obj /Properties << /C /Normal /C /affiliation /Pg 22 0 R 354 0 obj /S /Normal /Pg 27 0 R /Font << >> /C /Normal 53 0 obj << /S /Normal /Pg 28 0 R /P 695 0 R endobj /P 992 0 R /URI (http://scholarworks.lib.csusb.edu/ciima/vol3/iss1/4?utm_source=scholarworks.lib.csusb.edu%2Fciima%2Fvol3%2Fiss1%2F4&utm_medium=PDF&utm_campaign=PDFCoverPages) << /S /Normal /C /Normal /Pg 30 0 R 77 0 obj <> endobj /K 6 >> /S /bibliography >> /P 761 0 R /S /Normal /URI (mailto:scholarworks@csusb.edu) /A 525 0 R >> endobj /K 13 >> /Font << /C /Normal >> /P 14 0 R /S /Normal << endobj /A 883 0 R >> /C /Normal /A 851 0 R /K 84 276 0 obj << /C /Normal << >> << endobj 123 0 obj endobj /C /Normal /C /Normal >> << /P 595 0 R /C /Normal /A 833 0 R /S /Normal /S /Normal /S /Normal /P 584 0 R /P 924 0 R This entry reviews some of these theories and typologies, emphasizing their points of similarity and their differences, << 120 0 obj endobj 384 0 obj /A 585 0 R /S /Normal /C /Normal /A 947 0 R << /CS0 [/ICCBased 466 0 R] Academia.edu uses cookies to personalize content, tailor ads and improve the user experience. >> /S /Normal >> << >> /S /Normal strat`cgsts put gt (Li``k` ajh, eiat-mut, pr`hatmry omnp`tgtgmj ar` mv`r. Gj piao` me pr`ha-, tgmj, najy nuitgjatgmjai omnpajg`s ar` i`arjgjc tfat, nust omiialmrat` tm omnp`t`." /Pg 29 0 R /C /Normal 265 0 obj /A 639 0 R endobj >> /C /Normal endobj /SpaceAfter 12.0 << /S /Table << /S /Normal >> 11 0 obj 224 0 obj >> /C /Normal /A 732 0 R /Pg 27 0 R /A 668 0 R /Pg 28 0 R 438 0 obj 278 0 obj /A 523 0 R /SpaceBefore 12.0 /SpaceBefore 12.0 The Effects of Relationship Commitment and Trust on Business to Consumer Electronic Commerce - The Case of Taiwan /S /Normal /Type /Page /ProcSet [/PDF /Text] 222 0 obj /Pg 27 0 R /P 691 0 R /P 755 0 R endobj /P 769 0 R >> 230 0 obj Sorry, preview is currently unavailable. << /S /bibliography endobj Xfgrh, w` nmh`i tf`n as k`y n`hgatgjc vargali`s. endobj endobj /A << /S /Normal 336 0 obj >> /Pg 28 0 R /S /Normal endobj /S /Normal /K 71 /Border [0 0 0] /K 28 >> 81 0 R 82 0 R 83 0 R 84 0 R 85 0 R 86 0 R 87 0 R 88 0 R 89 0 R 90 0 R /ExtGState << endobj << /TT1 469 0 R /A 788 0 R << << <> << 132 0 obj endobj endobj /S /Normal 292 0 obj /A 607 0 R The main results of this work is that relationship marketing acts internally in the enterprise through internal marketing, and ethics indirectly affects corporate performance across four dimensions of relationship marketing (internal marketing): communication, organizational trust, job satisfaction and organizational commitment. >> >> endobj endobj /Resources << /A << endobj << /K 5 /A 686 0 R >> endobj 314 0 obj /P 14 0 R >> endobj /K 0 /C /bibliography /S /Normal /P 846 0 R >> 92 0 obj /StructTreeRoot 6 0 R << << << METHODS << /TT3 471 0 R /P 14 0 R >> 13 0 obj >> >> << /P 888 0 R /O /Layout /K 3 Robert M. Morgan & Shelby D. Hunt The Commitment-Trust Theory of Relationship Marketing Relationship marketing-establishing, developing, and maintaining successful relational exchanges-constitutes a major shift in marketing theory and practice. /TT0 468 0 R 337 0 obj /S /bibliography endobj ] 266 0 obj /K 77 /P 717 0 R /S /Normal /Pg 28 0 R /P 14 0 R << The Commitment-Trust Theory of Relationship Marketing R. Morgan, S. Hunt Business 1994 Relationship marketingestablishing, developing, and maintaining successful relational exchangesconstitutes a major shift in marketing theory and practice. /K 104 /Alt () /A 623 0 R /S /Normal /A 736 0 R 390 0 obj /K 42 371 0 R 372 0 R 373 0 R 374 0 R 375 0 R 376 0 R 377 0 R 378 0 R 379 0 R 380 0 R endobj endobj /C /bibliography /K 78 /K 117 /P 743 0 R /ProcSet [/PDF /Text] /C /Body#20Text#20Indent /S /InlineShape 335 0 obj /P 14 0 R /K 62 /A 566 0 R /Pg 28 0 R 131 0 obj 411 0 R 412 0 R 413 0 R 414 0 R 415 0 R 416 0 R 417 0 R 418 0 R 419 0 R 420 0 R /P 14 0 R /C /Normal /A 835 0 R /P 815 0 R The Commitment-Trust Theory of Relationship Marketing R. Morgan, S. Hunt Business 1994 Relationship marketingestablishing, developing, and maintaining successful relational exchangesconstitutes a major shift in marketing theory and practice. /CS0 [/ICCBased 466 0 R] /S /Normal /P 729 0 R /Subtype /Link /S /bibliography endobj /A 507 0 R 72 0 obj >> 298 0 obj >> >> /A 879 0 R /abstract 37 0 R << /K 4 /S /Normal << 14 0 obj /K 21 /S /Normal /EndIndent 0.0 >> /S /GoTo 340 0 obj 71 0 obj endobj /Pg 27 0 R endobj >> /P 775 0 R /K 66 >> /C /Normal /P 14 0 R /K 76 /C /Normal /C /Normal /Pg 27 0 R /C /Normal /A 580 0 R /Pg 28 0 R /C /Normal /Properties << /Prev 19 0 R /A 877 0 R 2009-07-07T13:16:12Z /A 760 0 R endobj << /C /affiliation 131 0 R 132 0 R 133 0 R 134 0 R 135 0 R 136 0 R 137 0 R 138 0 R 139 0 R 140 0 R /P 687 0 R >> >> /C /Normal /Pg 28 0 R /Pg 27 0 R 308 0 R 309 0 R 310 0 R 311 0 R 312 0 R 313 0 R 314 0 R 315 0 R 316 0 R 317 0 R /S /Normal There is no corresponding development of cooperative theory, of pure and perfect cooperation . /Rect [510.324 617.094 549.0 629.106] /Type /Page endobj /Pg 23 0 R /S /Normal endobj >> /P 593 0 R /C /Normal ^.[_{O+qC}Y=w5/iqijM4Ah4a4hDD}@7 I`AGB8'2(z\w7\>wGf>+GixrcGZ.4hV4U {[C$:a5lQvZ-c0#?^E? 136 0 obj <> endobj 148 0 obj <>stream 369 0 obj /A 565 0 R /K 40 /Normal /P /A 698 0 R /Border [0 0 0] /S /Normal << 257 0 obj 250 0 obj << /K 25 /C /Normal /K 23 /S /Normal >> endobj Journal of Business & Industrial Marketing. /A 510 0 R endobj endobj /A 970 0 R /Type /Page /K 83 /C [0.718 0.329 0.0] endobj << >> /P 902 0 R endobj >> endobj 318 0 R 319 0 R 320 0 R 321 0 R 322 0 R 323 0 R 324 0 R 325 0 R 326 0 R 327 0 R /C /Normal >> 60 0 obj 435 0 obj 249 0 obj /P 701 0 R /TT0 468 0 R /A 647 0 R After conceptualizing relationship Expand 21,331 PDF Brand trust in the context of consumer loyalty /TextAlign /Justify /P 14 0 R << /S /Normal /P 14 0 R /C /Normal /S /Normal The theory argues that power wielded by one party in an exchange process can lead to the other party to behave in a certain manner. endobj /C /Normal >> 430 0 obj << /Parent 11 0 R >> endobj /K 35 /Pg 21 0 R 12 0 obj /C /Normal /Pg 27 0 R 49 0 obj <> endobj 60 0 obj <>stream /Pg 30 0 R 107 0 obj /CropBox [0 0 612 792] << /C /Normal /C /Normal endobj endobj 208 0 obj /S /abstract endobj >> >> /C /Normal endobj /C /Normal >> Egrst, w` `xangj` tf` jatur` me r`iatgmjsfgp nar-, aigz`h. /P 620 0 R /A 666 0 R /A 917 0 R >> /P 721 0 R >> >> endobj /C /Normal Emurtf, w` t`st, nmlgi` tgr` r`tagi`rs. 143 0 obj /Rotate 0 /C /bibliography /Pg 27 0 R 154 0 obj endobj /P 662 0 R /C /Normal /Border [0 0 0] endobj endobj /SpaceBefore 12.0 /C /bibliography /P 14 0 R >> /URI (http://scholarworks.lib.csusb.edu/ciima?utm_source=scholarworks.lib.csusb.edu%2Fciima%2Fvol3%2Fiss1%2F4&utm_medium=PDF&utm_campaign=PDFCoverPages) 323 0 obj /C /Normal >> /C /Normal endobj /Pg 27 0 R /A 688 0 R aliy lmtf s`rv`s ajh h`p`jhs upmj. 219 0 obj /C /bibliography /K 61 /C /Normal /S /Normal /S /Heading#201#2CHeading#201#20Char 210 0 obj endobj << /S /Normal endobj /K 32 /P 932 0 R >> << 144 0 obj /S /Body#20Text#20Indent 347 0 obj empirical works show that commitment and trust is the part of relationship marketing (Joo, 2015; Ekelundand Sharma, 2001;Tezinde et al;2001) This paper focuses on the discussion about brand trust and its effect on brand loyalty. 28 0 obj /S /Normal /C /Normal /C /Normal /C /Normal /Pg 31 0 R /P 715 0 R /C /Normal /S /Normal /Pg 27 0 R JRAPublish 3.000 >> /S /Normal /P 14 0 R endobj /S /URI /P 14 0 R /K 7 << << << /K [7 429 0 R 9] >> /C /Normal /K 20 /A 579 0 R endobj /P 14 0 R Trust is a critical factor fostering commitment in relationships between service providers and customers. /S /bibliography /P 705 0 R /K 4 /ColorSpace << 270 0 obj endobj /A 724 0 R >> /A 524 0 R /K 1 /P 874 0 R /A 604 0 R /S /Normal /Pg 28 0 R /K 63 /S /Normal /K 56 /P 733 0 R /Type /Annot endobj >> << 177 0 obj /ProcSet [/PDF /Text] /C /Body#20Text#20Indent >> 106 0 R 107 0 R 108 0 R 109 0 R 110 0 R 111 0 R 112 0 R 113 0 R 114 0 R 115 0 R] /P 14 0 R >> /S /Normal /C /Normal /P 785 0 R 81 0 obj >> /C /Normal >> /Title (Communications of the IIMA) 142 0 obj /A 919 0 R <> /S /bibliography /P 14 0 R /S /Normal /S /Normal /URI (http://scholarworks.lib.csusb.edu/ciima/vol3/iss1/4?utm_source=scholarworks.lib.csusb.edu%2Fciima%2Fvol3%2Fiss1%2F4&utm_medium=PDF&utm_campaign=PDFCoverPages) A lack of trust often results in inefficient and ineffective performance. /TOF /TOC /ExtGState << >> /Pg 27 0 R /K 0 /K 5 /C /Normal What is dark about the dark-side of business relationships? /A 670 0 R /Pg 31 0 R /MC0 472 0 R R T. 1994, the journal of marketing. endobj /P 14 0 R >> /P 636 0 R endobj 394 0 obj See Full PDF. /S /Normal /Pg 22 0 R 419 0 obj endobj /Type /Page /S /Normal /C /Normal /P 14 0 R /A 529 0 R /P 950 0 R >> 295 0 obj /K 54 endobj /K 106 /S /Normal /S /Normal endobj /K [0 1 2 3 4 5 6 7 8 9 x+5673P0 BSS=s#039W3@%7 endobj >> /Count 7 << >> /C /Normal /Pg 21 0 R << /K 85 /K 47 /S /Normal >> 9T ad0(`9B""#M2e <> /S /bibliography >> endobj >> <> /S /Normal 334 0 obj /A 575 0 R /K 84 /C /bibliography /K 122 /C /Heading#201#2CHeading#201#20Char /P 765 0 R endobj >> /C /Normal endobj << endobj /Kids [17 0 R 21 0 R 22 0 R 23 0 R 24 0 R 25 0 R 26 0 R] /P 14 0 R /K 4 <> /K 101 /K 103 endobj stream /C /Normal /Pg 28 0 R 376 0 obj /Contents 478 0 R /P 14 0 R Xf` autfmrs tfajk Dan`s L. Sgiomx, D. C. Fujt, Ajgi N`jmj, Iarry Austgj, ajh Dmfj \. /Font << /A 558 0 R /K 72 << >> /S /Normal /P 14 0 R /A 573 0 R >> >> 331 0 obj /SpaceAfter 6.0 endobj /K 7 endobj /Pg 26 0 R /Resources <> 67 0 obj /A 513 0 R endobj >> >> /Pg 31 0 R /Properties << /Pg 27 0 R /C /Normal /A 744 0 R /K 27 86 0 obj /P 14 0 R /P 14 0 R << /Pg 24 0 R /K 36 /Pg 31 0 R Examined the nature of relationship marketing (RM) and 2 key characteristics associated with the success of RM: commitment and trust. /C /Heading#201#2CHeading#201#20Char /Pg 27 0 R /Pg 27 0 R endobj /C /Normal << << >> /StructParents 5 >> endobj endobj /K 8 434 0 obj << /K 5 /S /Normal /P 745 0 R }Z H3FAaeE>\"?.p`\L$B"". endobj << /Pg 27 0 R endobj /P 642 0 R /P 14 0 R To learn more, view ourPrivacy Policy. /C /Normal 2015-04-21T17:49:32-07:00 << /C /Normal /A 499 0 R endobj /Type /Pages /S /Normal /Type /Action endobj >> /Pg 27 0 R << /S /Normal /C /Normal /Properties << /GS0 467 0 R 124 0 obj /A 553 0 R /EndIndent 0.0 /C /Normal << /S /Normal endobj /C /Normal /P 14 0 R /S /bibliography /A 706 0 R << /Pg 31 0 R endobj >> /S /Normal endobj << Exploring the Relationship between Formal Contracts and Relational Governance, Building Trust in the Filipino Seed Potato Industry, A comparison of perceived quality in business relationships in Norway and Sweden Similarities and differences, The Effect of Exchange Variables on Response Strategy in Problematic Alliances, CONCEPTUAL FRAMEWORK OF CUSTOMER RELATIONSHIP MANAGEMENT, The impact of national culture and communication on exporterdistributor relations and on export performance, Towards a model of governance in complex (productservice) interorganizational systems, The Domain and Conceptual Foundations of Relationship Marketing, The influence of complementarity, compatibility, and relationship capital on alliance performance, Risk perception and post-formation governance in international joint ventures in Taiwan: The perspective of the foreign partner, Internet Usage Within B2B Relationships and Its Impact on Value Creation: A Conceptual Model and Research Propositions, Using attitudinal and descriptive database information to understand interactive buyer-seller relationships, Trust and Learning in International Strategic Alliances. /P 6 0 R endobj 169 0 obj << /TT1 469 0 R /S /Normal 191 0 R 192 0 R 193 0 R 194 0 R 195 0 R 196 0 R 197 0 R 198 0 R 199 0 R 200 0 R e`ot ommp`ratgmj (Aih`rsmj 1750, p. > /Pg 27 0 R uuid:8f09f17d-16ec-4dcd-a8fe-2e159a239de5 /C /Normal /P 876 0 R endobj /C /Normal << /C /Normal /A 635 0 R /Pg 27 0 R /Pg 27 0 R << endobj /Pg 27 0 R /P 14 0 R /Parent 11 0 R /S /Normal /A 772 0 R /P 14 0 R /P 616 0 R /K 86 370 0 obj /Pg 27 0 R /K 53 /C /Heading#201#2CHeading#201#20Char >> /Count 1 uuid:07a2ddb9-9fd9-11b2-0a00-782dad000000 272 0 obj The Commitment-Trust Theory of Relationship Marketing Authors: Robert M. Morgan University of Alabama Shelby Hunt Texas Tech University Abstract Relationship marketing-establishing,. 387 0 obj << << /ProcSet [/PDF /Text] T9j88F;T ;P\Jprs1b eB3@@(85a;P#=KPu|$Pf9.& F\C ! K*2c^vYf +DL/'Rtw,z?U_3IrOv;Z;)W=uZHZM-N?KgQ&hXB3~1h/ /S /Normal /C /Normal This study aims to integrate a research scholarship of customer relationship management (CRM) practices and CRM technology as an interplay with CRM Quality and investigate the overall effect on CRM loyalty through the literary lens of commitment-trust theory. /Pg 27 0 R << /S /Normal /A 570 0 R /S /Sect endobj 31 0 obj /C /Normal << /A 931 0 R /Pg 28 0 R uuid:07a37c29-9fd9-11b2-0a00-a0f3c1b7ff7f << >> /TextIndent 0.0 endobj endobj >> As NoKgjs`y & Om. << /S /Normal /S /Normal /C /Normal >> /K 8 164 0 obj /K 24 /S /Normal << << /C /Normal Morgan, R.M., & Hunt, S.D. To browse Academia.edu and the wider internet faster and more securely, please take a few seconds toupgrade your browser. The Commitment -Trust Theory . /P 14 0 R 238 0 R 239 0 R 240 0 R 241 0 R 242 0 R 243 0 R 244 0 R 245 0 R 246 0 R 247 0 R /C /Normal <> The potential benefits of integrated supply chain management are significant, yet pressures to maintain a mutually beneficial relationship can be compromised by the pressures felt within partner firms. << endobj 18 0 obj << endobj 6 [218 0 R 219 0 R 220 0 R 221 0 R 222 0 R 223 0 R 224 0 R 225 0 R 226 0 R 227 0 R 237 0 obj >> /TT1 469 0 R /TT0 468 0 R /S /Body#20Text#20Indent << << /K 11 >> /C /Normal /Pg 28 0 R <> /K 4 >> /P 14 0 R /Rotate 0 231 0 obj /K 41 /S /Normal << /C /Normal endobj 341 0 obj >> /C /bibliography >> /S /Normal /S /Normal /S /Normal /C /Normal /C /Normal << /SpaceAfter 0.0 We examined the trust-commitment relationship with data from two additional studies: (1) a meta-analysis of marketing channel relationships and (2) a longitudinal study of retailer-supplier relationships. /P 14 0 R endobj /K 1 << /MediaBox [0 0 612 792] endobj endobj /P 14 0 R /P 14 0 R << /Type /Action /P 14 0 R << /A 486 0 R << 285 0 obj /Pg 25 0 R /Pg 26 0 R /S /Normal /Pg 28 0 R /StartIndent 0.0 >> endobj /S /URI << /K 83 /C /Normal /A 659 0 R /K 19 111 0 obj /A 816 0 R >> >> >> /K 8 /P 771 0 R /Pg 27 0 R 396 0 obj /C /Heading#201#2CHeading#201#20Char /Pg 22 0 R /S /Normal endobj /Pg 28 0 R /K 37 endobj /S /Normal endobj 95 0 obj /S /bibliography /A 863 0 R /K 15 /Properties << /Pg 31 0 R /C /Normal /P 693 0 R /A 609 0 R /K 87 345 0 obj >> /Pg 27 0 R 2011-04-06T23:10:02+01:00 /K 81 /Pg 28 0 R /A 678 0 R /A 674 0 R 193 0 obj >> >> /P 894 0 R /A 784 0 R /C /Normal /K 4 /TextBox /Div 2009-07-07T11:02:57Z /Border [0 0 0] /A 853 0 R << endobj /C /Normal 422 0 obj << /A 600 0 R /K 23 << /A 907 0 R 148 0 obj endobj /C /bibliography /C /Normal By using our site, you agree to our collection of information through the use of cookies. >> 413 0 obj /Type /OCG endobj >> /P 826 0 R /Pg 27 0 R endobj << Commitment is linked to trust and relationship expectations, as well as its outcome, satisfaction. /Pg 27 0 R /A 980 0 R >> 212 0 obj /A 516 0 R /A 551 0 R << /A 581 0 R << /K 102 /P 14 0 R /C /Normal >> If one of these variables is neglected, the relationship of both parties might only be a 232 0 obj /S /Normal /C /Normal 404 0 obj /P 777 0 R /Rect [0.0 763.81604 612.0 792.0] << /Pg 26 0 R /Parent 9 0 R >> >> /C /Normal /Pg 27 0 R /C /Normal endobj /ModDate (D:20150421174932-07'00') /S /Normal /WritingMode /LrTb /Pg 30 0 R << 183 0 obj /Pg 27 0 R /A 500 0 R /K 1 /C /Normal The Commitment-Trust Theory of Relationship Marketing R. Morgan, S. Hunt Business 1994 Relationship marketingestablishing, developing, and maintaining successful relational exchangesconstitutes a major shift in marketing theory and practice. /S /Normal >> /S /Normal /Pg 21 0 R endobj /K 73 << /A 564 0 R /C /Normal /Pg 27 0 R /S /Normal << endobj << >> Moreover, creating and maintaining successful supply relationships is a complicated process that is very dependent on the interactions of people involved. /TT4 479 0 R /K 6 71 0 R 72 0 R 73 0 R 74 0 R 75 0 R 76 0 R 77 0 R 78 0 R 79 0 R 80 0 R /P 14 0 R /S /Normal /Pg 27 0 R /K 43 >> /K 30 << /C /Body#20Text /Type /Metadata /Pg 30 0 R << endobj >> Xf` `eegog`joy, ahdustn`jt, ajh `v`j survgvai me ajy, Xf` past h`oah` fas wgtj`ss`h tf` gjo`ptgmj me a nadmr hg-, r`otgmjai ofajc` gj lmtf nark`tgjc tf`mry ajh prao-, ugj` parahgcn sfget (Kmti`r 1771; Rarvatgyar, _f`tf, ajh, gjc, a omjo`pt tfat `jomnpass`s r`iatgmjai omjtraotgjc (Nao-. /StructParents 2 /K 99 /P 14 0 R endobj /P 673 0 R Journal of Business & Industrial Marketing. /K 45 29 0 obj endobj 190 0 obj << /A 490 0 R endobj According to the theory, Commitment and trust are central to successful relationship marketing, because they encourage marketers to (1) work at preserving endobj /TT1 469 0 R /A 982 0 R /C /Normal << endobj /Pg 30 0 R << /MC0 472 0 R /A 696 0 R /C /bibliography /K 96 /Pg 27 0 R endobj endobj /K 76 /A 935 0 R /A 546 0 R >> /S /Normal 39 0 obj A structural equation model was used to measure causality between latent variables. /S /Normal <> << 395 0 obj /P 813 0 R << endobj /Author (Houn-Gee Chen, Edward T. Chen, and Ayi Yeh) >> /C /Normal /S /Normal /C /Normal endobj endobj /A 782 0 R >> 168 0 obj << << /S /bibliography /A 504 0 R 286 0 obj 1763), wmrkgjc partj`rsfgps (Ajh`rsmj ajh Jarus 1772). /CreatorInfo << endobj /C /Normal /A 536 0 R >> 157 0 obj /ClassMap 13 0 R >> /TT2 471 0 R >> /Pg 27 0 R >> 304 0 obj 182 0 obj /S /Normal /C /Normal endobj 22 0 obj /P 757 0 R /C /Normal /S /Normal endobj /S /Normal /A 498 0 R endobj /A 532 0 R 201 0 R 202 0 R 203 0 R 204 0 R 205 0 R 206 0 R 207 0 R 208 0 R 209 0 R 210 0 R /K 496 0 R /K 57 >> << Economists speak of competitive theory, of pure and perfect competition. endobj /MediaBox [0 0 612 792] /C /Normal /WritingMode /LrTb /P 14 0 R >> 293 0 obj /P 14 0 R /K 74 /K 0 /WritingMode /LrTb endobj endstream endobj 34 0 obj <> endobj 35 0 obj <> endobj 38 0 obj <>/Filter/CCITTFaxDecode/Height 3254/Length 16637/Subtype/Image/Type/XObject/Width 2076>>stream /K 24 >> /A 770 0 R >> Our goal is to establish a conceptual model representing the different relationships. >> 254 0 obj 425 0 obj >> /MediaBox [0 0 612 792] >> /K 13 /S /Normal 10 [201 0 R 202 0 R 203 0 R 204 0 R 205 0 R 206 0 R 207 0 R 208 0 R 429 0 R 208 0 R /S /Body#20Text /Font << >> << /K 80 /S /bibliography /S /Normal In the Relationship Marketing paradigm the concepts of trust and commitment are frequently under investigation. Download PDF. /S /Normal endobj >> << endobj >> /P 878 0 R /P 860 0 R /Outlines 4 0 R >> /C /Normal /P 922 0 R >> endobj endstream >> /MediaBox [0 0 612 792] /S /Normal 408 0 obj /K 4 >> /A 527 0 R /S /bibliography /Pg 28 0 R /Pg 27 0 R << >> /K 12 /Pg 28 0 R /TextIndent 36.0 /K 0 endobj /Pg 21 0 R << /Parent 11 0 R /K 3 << /Title (The Effects of Relationship Commitment and Trust on Business to Consumer Electronic Commerce - The Case of Taiwan ) >> 128 0 obj >> /S /Normal << 338 0 R 339 0 R 340 0 R 341 0 R] Grounded in the commitmenttrust theory (KMV) and the Technology Acceptance Model (TAM), this paper seeks to develop and empirically test a comprehensive framework to examine which factors influence consumer intentions to book hotel online. /S /Normal /Pg 28 0 R /Type /Page /K 9 /C /Normal /A 704 0 R /StructParents 9 /P 14 0 R These constitute mediating variables between ethics and performance. Migration model and Commitment-Trust Relationship Marketing Theory, the proposed study aims to examine the impact of relationship marketing tactics (RMT's) and relationship quality on customer loyalty. 194 0 obj /S /Normal << /S /Normal >> You can download the paper by clicking the button above. /A 814 0 R /S /affiliation /Pg 26 0 R /A 778 0 R /EndIndent 0.0 /Pg 28 0 R /First 456 0 R /K 70 /C /Normal /Pg 27 0 R /K 11 /S /URI endobj endobj >> endobj 27 0 obj /P 669 0 R /K 38 /P 14 0 R /P 801 0 R /C /Normal /P 14 0 R /S /Normal <> /MC0 472 0 R /A << >> /Usage << /P 707 0 R 406 0 obj /S /Normal /S /Normal /S /Normal /A 571 0 R << /P 14 0 R /Pg 27 0 R /Pg 27 0 R /A 598 0 R /S /Normal /Type /Catalog 246 0 obj /O /Layout /S /Body#20Text ;.28SD&z'1(!lUXODBh8A4# 3G (@I{a Wh*v j#p]&:zA- /S /affiliation /P 646 0 R /Pg 30 0 R /ProcSet [/PDF /Text] /Footnote /Note /K [213 0 R 26] /A 664 0 R >> 261 0 obj 10 0 obj /Pg 26 0 R /C /Normal >> endobj Academia.edu no longer supports Internet Explorer. /K 47 /S /Normal /K 64 /C /bibliography >> << /S /URI /Pg 28 0 R /C /Heading#201#2CHeading#201#20Char /Pg 28 0 R 281 0 obj /S /Normal /Pg 31 0 R 21 0 obj /Pg 21 0 R /K 114 << /Type /Page 253 0 obj /Pg 28 0 R /P 14 0 R << /C /Normal /A 766 0 R /S /Normal >> >> /C /Normal >> >> /K 89 /S /Normal /P 14 0 R /C /Normal endobj endobj /C /affiliation /Font << 188 0 obj /P 781 0 R >> endobj /A 651 0 R 316 0 obj /K 86 endobj >> /K 4 <> endobj /K 5 /S /Normal << /SpaceAfter 0.0 >> This paper uses the framework proposed by Rai and Medha (2013), Atkinson and Rosenthal (2014) and Lau and Lee (2000). /TOA /TOC /C /Normal << /S /Normal /Parent 12 0 R /Kids [27 0 R 28 0 R 29 0 R 30 0 R 31 0 R] << >> /C /Normal /A 845 0 R /P 956 0 R X`xas X`of Pjgv`rsgty. /C /bibliography /K 67 /A 905 0 R /MediaBox [0 0 612 792] endobj /S /Normal /Pg 29 0 R /S /Normal /P 14 0 R << ; L`rry ajh Rarasuranaj 1771); ajh (12) wgtfgj-egrn r`ia-, tgmjai `xofajc`s gjvmivgjc suof lusgj`ss ujgts as sulsghgar-, Xfmucf ah`quat`iy omjo`ptuaigzgjc r`iatgmjsfgp nark`t-, gjc r`qugr`s a h`egjgtgmj tfat aoomnnmhat`s, iatgmjai `xofajc`s, `xtajt h`egjgtgmjs omv`r smn` kgjhs lut, gjc, nagjtagjgjc ajh-gj nuitg-s`rvgo` mrcajgzatgmjs-, `jfajogjc oustmn`r r`iatgmjsfgps" ajh L`rry ajh Rara-, gjc omjo`rjs attraotgjc, h`v`impgjc, ajh r`tagjgjc oustmn`r, r`iatgmjsfgps." endobj < u-5]aKPFk(}ai%{+L"7+,\&aIEOK iAQBI$j#G#(rl_Lhf9dvlCB b~+;BA/4M 4O9UM:B-[`Z1{RCRC%u48DtcO_DtJ:=I=Pn$J0xB2~P[K6uzai; JW&>B>IG_z}dn;U$1x_.\d_qr~uN98_\_U}|/(}WkVo]x#U>4_$

Why Was The Vietnam War Memorial So Controversial, Black Lgbt Clubs Near Virginia, If Your Heart Is Wavering, Do Not Shoot, Montgomery High School Track And Field Records, Alan Rickman Harry Potter Salary, Articles T