Many teenagers, both male and female, have clothes they purchased in the past that they "would not be caught dead in" today. Consumers involved in habitual decision making engage in little conscious decision making. carefully demonstrate the software to his customer's staff.C. These daily specials primarily provide the new product, When a firm sets its pricing strategy based on how it can, add value to its products or services it has embraced, When the floor rusted through on her old car, Kelly knew, she had a problem. A. B. offers insights into ritual consumption. Course Hero is not sponsored or endorsed by any college or university. Logically, Kelly's next step in the, Brand __________ is the set of assets and liabilities linked, to a brand that add to or subtract from the value, Bob and George live in the United States. consumers may view their roles differently in different countries. He had been saving money for months, and he noticed his attitudes and perceptions about diamond rings changing as he began paying attention to ads for rings. developing brand names that have no preexisting meaning in any known language. Question: Marketers are particularly interested in postpurchase behavior because it O involves both compensatory and noncompensatory consumers. require business sellers to be consistent in their marketing mixes. $20 The purchase of capital equipment such as the ovenis an example of a _____ situation. They are in the __________ stage of the business-to-business buying process. Marketers are particularly interested in postpurchase behavior because it: A. involves both compensatory and noncompensatory consumers. The global product strategy a firm chooses depends on, Although China represents one of the largest markets for soup in the world, Campbells Soup Company had to invest considerable time and effort in making changes to its existing products because Chinese people are accustomed to preparing their soup fresh. Andr was addressing his __________ risk. the sum of all goods and services handled in a country. Researchers suspect that in doing so, we are trying to reduce __________ risk in the consumer decision process. Frazier is out of milk and bread and needs to decide what is for dinner. Daniel sells specialty software designed to allow small insurance companies to manage customer data and claims. India prevents foreign investors from entering into joint ventures. where consumers decide to make their purchases. A. The greater the difference between a consumers unsatisfied need and the desired state, the greater the need recognition will be. Sandy and John have different _____ regarding the east side of the city. offers insights into information search methods. A buying center that makes its decisions by majority vote is a(n) __________ buying center. Derek bought a pickup truck to transport his equipment to fishing tournaments that he's going to attend. The greater the wealth of a country, generally, the better the opportunity a firm will have in that particular country. Angela considered all sporting goods stores to be roughly equivalent in most ways, however, she considered LL Bean to have an exceptional level of customer service. Frank also helps Kim to make appointments to see professors to discuss textbook choices. Marketers particularly want their brands and products to be in consumers __________ sets. In order to maximize potential, segments and target markets can and should be defined by more than just geography. Maslows Hierarchy of Needs includes physiological needs at the lowest level and self-actualization at the top. Sandy thinks the east side of her city is a great area to own a home and raise a family. Sometimes consumers have second thoughts after buying goods that are expensive, infrequently purchased, or associated with a high level of risk. Many teenagers, both male and female, have clothes they purchased in the past that they "would not be caught dead in" today. Darrell knows satisfied customers will create word of mouth referrals for him. Most Indian citizens shop in large retail outlets. Franchising is the riskiest way to enter a foreign market. Marketers know this is an especially critical time as consumers deal with: Reginald greets and chats with his regular customers every morning when they come in for coffee. a consumers performance risk is minimized. are unaware of key determinant attributes. Darrell knows satisfied customers will create word of mouth referrals for him. D) owly. visit customers after they have moved into their home. B2B partners often connect to each other on the Internet through special __________ designed to facilitate information exchanges and transactions. focus on providing information to and making the sales approach to the one decision maker. China drastically restricts the goods it allows U.S. companies to export to China. Setting unrealistically high consumer expectation often leads to: Ralph, an accident and injury attorney, knows he wants satisfied customers but does not want to create unrealistic expectations. If some of the low-cost technology developed for this laptop found its way into laptops created for U.S. consumers, this would be an example of, Global marketers typically find distribution in developing countries is more complex because. Firms attempt to respond quickly to complaints, hoping to, 69. This is an example of which global product strategy? Which global entry strategy has the highest degree of risk? In a(n) _____ buying center, there may be many participants, but one person makes the decision alone. The Wall Street Journal provides a set of guidelines each year for purchasing a laptop computer. This could be the result of, The process by which goods, services, capital, people, information and ideas flow across national borders is referred to as. When Leanne gave her presentation to the BigDeal discount buying center team, she treated each members question seriously and gave equal time to addressing each. Which of the following details is/are included in the order specification stage of the B2B buying process? In addition to wasting time by not understanding BigDeals culture, Leanne may have also hurt her chances because she. Like marketers, political candidates who set expectations too low, could: Darrell sells custom cabinets for upscale residential homes. Our Experts can answer your tough homework and study questions. Gerald is assessing global entry strategies for his gourmet sandwich business. Marketers are particularly interested in postpurchase behavior because it. internalize impulse attitudes.E. C. avoids social, situational conflicts. Because not all purchase intentions result in an actual purchase, marketers calculate the _____ to measure how effectively a decision to purchase a specific product results in a completed purchase. Which of the following is a potential negative factor for foreign investment in China? She was leaning toward charging a, higher price than competitors to help demonstrate that, hers was a high-quality product. When a pharmaceutical company like Merck is preparing to purchase new company cars, sales reps feedback will be sought on car models and features, but the final decision will be made by higher levels of management. efore going on his first business trip to China, Brad asked his Chinese American friend to advise him on customs and values common among the Chinese businesspeople he will likely encounter. They have suffered more than most other countries in the recent recession. When developing her marketing strategy, Kimberly will probably assume that this represents a __________ situation for Caribou Coffee, and she will want to find out why Caribou is considering alternatives. Ethan considered three important attributes when deciding where he would do his banking: the convenience of the location, hours of operation, and interest rates for CDs. The same product design and features, and the same basic promotional campaign, used in all countries. Which of the following accurately represents the countries that make up what is known as the BRIC countries? The Big Mac Index is a measure of economic health in a country. using uncertainty avoidance to reduce power distance. Unlock the answer question 1.) expensive, infrequently purchased, and associated with high levels of risk. B. offers insights into information search methods. His employees have learned that there isnt much point in making purchase recommendations for new equipment, because Bob is going to choose whatever he thinks is best regardless of their views. Of the five types of risk associated with purchase decisions, which one involves the perceived danger inherent in a poorly performing product or service? tell customers that he has the best quality cabinets available anywhere in the country. In pricing products in parts of Europe, including Italy, Spain, Greece and France, U.S. companies need to be aware that sales (i.e. Alternative evaluation often occurs while the consumer is engaged which step of the consumer purchase process. When she went to work in another part of the country, she was surprised by how few people had similar values and beliefs. In the consumer decision process, we decide how much time and effort to expend searching for information based partly on. central mediator of postpurchase behavior, linking pre-choice product beliefs to postchoice cognitive structure, consumer communications, and repurchase behavior (Bearden and Teel 1983; LaBarbera and Mazursky 1983; Oliver 1980). 73. When she was looking for a new car, Francesca was considering both American and foreign made vehicles, but her father and boyfriend both encouraged her to buy American-made brands. Refer to Figure 4-8. Global segmentation, targeting, and positioning (STP) is more complicated than local STP because. Ricks company faces __________ demand. _____ reflects the link between consumers demand for a companys product and the companys purchase of necessary inputs to manufacture or assemble that particular product. Sometimes consumers have second thoughts after buying goods that might be expensive, infrequently purchased, not meet performance expectations or are associated with a high level of risk. postpurchase dissonance.C. Autocratic buying centers are characterized by. have conducted a thorough internal search for information. Franchising limits profit potential, since profits will have to be split with the franchisee. When they occasionally see those clothes, hanging in the back of their closet, these teenagers probably feel, 65. Because the United States imports more goods than it exports, it operates under a(n). Globalization refers to the process by which goods, services, capital, people, and ideas. perceive it to be the better value for them. Unlock the answer question Indias population is fairly old and aging fast. the United States and Western Europe will have dramatic increases in population growth leading to overcrowding. According to the Elaboration Likelihood Model, which of the following variables determines whether limited or extended problem solving will operate in a particular purchase decision? China is now the second-largest economy and the third-largest market for U.S. exports. What role does John play in this situation? 74. 71. Marketers call this process, Reginald greets his regular customers by name every morning when they come in for coffee. In B2B markets, _____ are firms that buy and reprocess products (a product is a good or service) before selling them again to the next buyer. What role does Pedro play in the buying center? 71. Most B2B buying situations can be categorized into three types: new buys, straight rebuys, and. provide the proper cleaning fluid to use on the cabinets. Jorge decides on a strategy of setting low expectations for his performance in the debate, telling reporters "Don't mis-underestimate me." extend problem solving beyond ritual consumption. D. entails actual rather than potential customers. Indias young people mostly live in rural areas in large families. She had not planned to buy it, but decided on the spot to buy one and try it. customer dissatisfaction.C. Henri will engage in a(n) __________ process. The same marketing mix for all of the four Ps used in all countries. What do the BRIC countries have in common? No; this is a waste of time since straight rebuys are straightforward and easy to handle. provide a satisfaction guarantee policy.D. The shift of population from rural to urban areas in countries such as India helps global marketers by. Only about 200 million of these people earn more than the equivalent of $1,000 per year. She carefully monitors the issuance of new home permits to anticipate how many appliances she will need to buy in order to supply her customers. Which statement about Indias population is TRUE? The traditional marketing strategy of selling umbrellas when it is raining is an example of how __________ factors influence consumers' decisions. the market value of goods and services produced in a country in a year. A time frame when the devices are needed. Why are marketers particularly interested in postpurchase behavior? C. avoids situational conflicts. Brazil is characterized by strong upper and lower classes, but the middle class has declined in recent years. Customer satisfaction 2.) consumers functional needs are greater than their psychological needs. Not knowing the roles of key players in the buying process could cause a sales representative to, While no one in the firm has discussed it, Brad notices everyone else seems to dress more casually on Fridays during the summer. economic. Which of the various factors affecting the consumer decision process are humorous ads like the Bud Light ads most likely to be attempting to influence? There are 3 possible postpurchase outcomes: Customer satisfaction o Marketers can take several steps to shopping. This will cause marketers to: demonstrate value in new ways, especially in justifying prices. Andr was afraid his condominium would look shabby to his future in-laws, so he had it painted just before their visit. Yes; straight rebuys require a lot of the sales reps assistance. Apple has nurtured this __________ component of their customers attitudes. promote products more frequently in traditional media. Your text notes that global markets are the result of several fundamental changes. Which country has a large literate population which has helped it move up to become the world's seventh largest economy? Which of the following global entry strategies is being used if a company collaborates with a competitor on a globally based opportunity for mutual benefit, but the competitors do not invest in each other? The Marketers are particularly interested in post-purchase behavior because it directly affects the long-term success of their product.. How can this blog help CA Technologies with B2B marketing? The architect probably serves as a gatekeeper in the buying center. If you visit a Kentucky Fried Chicken restaurant in China, along with KFC's regular menu items, you will find congee, a rice porridge that can feature pork, pickles, mushrooms, and preserved egg, on the menu. decreasing competition for intellectual capital. Ralph, an accident and injury attorney, knows he wants satisfied customers but does not want to create unrealistic expectations. Variations in the product design country by country, with the same basic promotional campaign used in all countries. the outcome of the alternative evaluation process. Darrell hopes that satisfied customers will create word of mouth referrals for him. _____ involves the buyer considering their own personal knowledge about a product based on past experience. Marketers sometimes use Hofstedes cultural dimensions to design marketing campaigns. temporal factors. always include his firm in their universal set. George would probably be, considered a(n) __________ in the diffusion of innovation, Parents of young children have been known to drive out, of their way so their kids will not see McDonald's Golden, Arches and plead with their parents to stop. Most firms maintain customer complaint services online, in the store, or over the telephone. Mary will not consider purchasing an "American" car brand based on negative comments made by her parents; therefore, she has developed a negative attitude toward "American" brand cars. Unlike manufacturers, __________ buy products from other businesses but do not significantly alter the form of the products they buy. extend problem solving beyond ritual consumption.D. Post purchase cognitive dissonance 3.) Which of the following best describes a situation where your new car stalls in the middle of a busy intersection? After looking at several houses, they have developed a list of features that are important to them and that are different among the homes they have visited. By understanding the post-purchase behavior, the marketers can identify areas where they can improve their product to increase customer satisfaction. The business will probably place a straight rebuy order. offended the nondecision makers by assuming they had more power than they did. This is an example of ______________. Belgium, Romania, Ireland and the Czech Republic. The fact that Mercedes-Benz is known by three Chinese names in Asiapeng zee in Cantonese for Hong Kong, peng chi in Mandarin for Taiwan, and ben chi in Mandarin for mainland Chinaillustrates the importance of developing different _____ for global markets. C) avoids situational conflicts. Which of these trade agreements represents the highest level of integration among participating nations? B) offers insights into information search methods. involves actual rather than potential customers. extend decision rules to the customer complaint desk. Rachael is visiting colleges before applying to schools. John is involved in the buying center of a large organization. This will cause marketers to:A.demonstrate value in new ways, especially in justifying prices.B. Which of the following would you NOT expect to find in the RFP? The three levels in between are. Which of the following is an example of a reseller? Brad is trying to avoid . Jordana is basing her decision on. When the floor rusted through on her old car, Kelly knew she had a problem. Growth has been relatively equal for both developed and less developed nations. translating advertising copy for the entire ad except the brand name. treat all members of the buying center as equally important. Because they do so much driving while visiting doctors offices and hospitals, pharmaceutical sales representatives are often given company cars to drive. He offers them tastes of anything special he is cooking that day, and has a database with their birthdays, offering regulars a free meal on their birthday. Maslow's Hierarchy of Needs includes physiological needs at the lowest level and self-, actualization at the top. A) involves both compensatory and noncompensatory consumers.B) offers insights into information search methods.C) avoids situational conflicts.D) involves actual rather than potential customers.E) all of these. Jennifer's spending decisions are heavily influenced by her family, her peers, and her religious education. Firms prefer to manufacture in a country that has _____ because it signals a greater opportunity to export products to more markets. focus exclusively on the head of the buying center. The Post-purchase behavior refers to the actions and reactions of a customer after they have purchased a product or service. Global businesses often find it particularly difficult to understand the __________ of a countrys culture. B. offers insights into ritual consumption. There is only one global product strategy: to sell a product or service similar to that sold in the home country, but include minor adaptations. When reviewing her firms business buying process, Carla noticed a company requirement that they have at least three qualified bids from suppliers for any purchase over $50,000. D. entails actual rather than potential customers. provides insights on the information search process. The acronym RFP, when used by those involved in business-to-business buying, stands for. Roberta works out at a health club, goes to yoga classes and reads magazines about womens health in order to satisfy her inner desires. Tariffs artificially lower prices and therefore lower demand. Organizational culture may vary by geography. visit customers after they have moved into their homes. Marketers are particularly interested in postpurchase behavior because it, A. involves both compensatory and noncompensatory, B. offers insights into information search. Meredith is engaged in. They are experiencing significant levels of economic growth. entails actual rather than potential customers. Only about 200 million of these people earn more than the equivalent of $1,000 per year. Jennifers spending decisions are heavily influenced by her family, her peers, and her religious education. provide the proper cleaning fluid to use on the cabinets. Basket Weavers, Inc ships their prized bread basket to two countries (countries A and B) where the exchange rates are in equalibrium. In terms of market size and population growth rate, which of the following is a trend that is occurring in the world market that impacts the marketing of goods and services? spread positive word of mouth. False. They can save companies money and reduce paperwork. According to purchasing power parity theory, if __________ is/are in equilibrium, products will cost the same in each country. 72. After a vendor is chosen, Reginald will handle the paperwork and send out the purchase order. C) paperclip Markham Publishing is known for its consultative buying center culture. Anita is conducting a country market assessment, and is focusing on four key elements: distribution channels, transportation systems, communication systems, and commerce. The Raycom engineers will primarily play the __________ role in the companys buying center. Phil put down the phone and told Alice, "I just love that customer. The United States wants to limit the amount of a product that can be imported into the country for a period of time by setting a maximum import quantity. Company. A) globe decision support heuristics. by building brand awareness among potential customers. They have financial resources, want to control business operations, and have had considerable success marketing to Hispanics in the United States. to avoid cultural reference group problems. Robertico has a(n) __________ buying center culture. An effective global pricing strategy can be easily established by setting the same prices in every market around the world. Over time, marketers have turned to the work of behavioral scientists, philosophers, economists, social psychologists, and others to help them understand consumer behavior. Complaint behavior is of interest as an important form of market feedback to organizations 258 Journal of Marketing . Jorge is running against a sharp, experienced politician, someone who is known for their debating skills and cunning wit. Which of the following is NOT a major economic factor that the firm would consider? Darrell sells custom cabinets for upscale residential homes. avoids situational conflicts. Entering into a global franchise agreement exposes a company to higher risk than if the company had entered into direct investment in the country. an indicator of the quality of life in a country. consumers in developing countries have very specific preferences. This is an especially, critical time for marketers, as their customers are dealing with, 64. He is evaluating market sizes and growth rates. corporate strategies designed to maximize profits. She will be engaged in, Postpurchase cognitive dissonance is especially likely for products that are. involves both compensatory and noncompensatory consumers. creating strong brands and store loyalty. This is an example of which of the following types of buying situation? Daniel sells specialty software designed to allow small insurance companies to manage customer data and claims. Elena is in the process of buying a new car. The Marketers are particularly interested in post-purchase behavior because it entails actual rather than potential customers. The vast majority of products and services are likely to satisfy, According to the consumer decision process, after consumers recognize the need for a product, they then engage in. Less-developed countries like Switzerland and Britain are experiencing rapid population growth. Postpurchase cognitive dissonance is especially likely for products that are, 66. In _____, the buyer is often the only member of the buying center involved in the process. promote products more frequently in traditional media. False. Once consumers have recognized a need, they begin to search for ways to satisfy that need. temporary promotional discounts). With companies on the Internet like Expedia, consumers are better informed about costs and benefits of purchasing options. His purchases were __________. provide a satisfaction guarantee or return policy.D. The buying decision is likely to be most complex and take longest to complete in a(n) __________ B2B buying situation. Nearly all small businesses have consensus buying centers. Sales of electric components manufactured by Ricks company depend on sales of new cars. attitudes shift consumers from limited to extended problem solving situations. Consumer behavior refers to buyers who are purchasing products for personal, family, or group use. personally valuable, antique, or foreign-made. Customer service therefore, would be considered a _____ for her in evaluating sporting good stores. interpersonal. most consumers in developing countries live in densely populated cities. The North American Free Trade Agreement represents the highest level of integration among the various international trade agreements. He will look for information about the general economic environment, population size and growth rate, and. consistent with underlying cultural values in a country. Which of the following is one of the global entry strategies? assist them in their internal information search. After purchasing an expensive pair of shoes, you may question whether or not the shoes are any better than the less expensive shoes you could have purchased instead. You can specify conditions of storing and accessing cookies in your browser. See Page 1. Which of the following is currently a negative factor for foreign investment in India? 2020-2023 Quizplus LLC. T/F A hotel is made up of several businesses, also known as revenue or cost centers. Colin wants information about the infrastructure in the countries his company is planning to export to. If Suzy purchases the basket in country A and her friend purchases in country B for the same price this is an example of which of the following metrics? Joanna is at what level in Maslows Hierarchy of Needs? This requirement is used to keep suppliers "on their toes.". A. involves both compensatory and noncompensatory consumers. Brenda wants a new car that will be dependable transportation and look good. The Gates Foundation recognized problems in __________ exist in many African markets. address the concerns of all members of the buying center with particular attention to those of the decision maker. She has defined the . The BRIC countries are Bolivia, Russia, Italy and China. the infrastructure is more advanced in most developing countries. You can specify conditions of storing and accessing cookies in your browser, Marketers are particularly interested in post purchase behaviour, Marketers are particularly interested in __________ behavior because it entails actual rather than potential customers. involves actual rather than potential customers. Paula is concerned with __________. Cultural nuances, subcultures, and consumers different views of their roles in different countries can make __________ complicated. He offers them a taste of anything special he is cooking that day. Marketers frequently design customer relationship management programs to. But one danger of running out of the "doorbuster" deals is that a shopper may become angry or discouraged at failing to get the special item, and decide not to do any more shopping. C. $27 avoids social, situational conflicts.D. psychological risk.D. She knows Caribou has been in business for many years, but she has not been able to get any business from them.
How To Convert To Date Format In Excel,
Ritholtz Wealth Management Annual Returns,
Angry Chad Copypasta,
Articles M